cropped-mindspeller-wht

Real-time brand Intelligence Solution Platform

Project Name

Mindspeller

Industries

Technology

Timeline

2022

Live view
Deliverables

Consulting, Design, Development

The client

Mindspeller, a leading-edge company, has pioneered a human-centric AI platform focused on empowering users to construct impactful and captivating brand strategies. Through their innovative platform, businesses can harness the power of AI to create compelling and effective brand identities that resonate with their target audience, ultimately driving success and growth. Mindspeller predicts the impact of users’ campaigns on brand equity. This would be possible only through comparisons and evaluations.

Challenges

WTA was challenged in effectively presenting complex data and insights in a visually understandable and engaging manner. WTA had to find the right balance between providing necessary information and maintaining a user-friendly interface. WTA was also tasked at accurately representing the predicted impact of users' campaigns on brand equity through comparisons and evaluations. To achieve this, WTA had to design and give a visually appealing interface.​

How we made it happen​

By conducting thorough user research and understanding user needs WTA presented information in a clear and visually appealing way.

15%

Customer
satisfaction growth

GoAudits UI/UX resulted in more satisfied fintech platform customers.

20%

Increase in
mobile users

Our mobile design services assisted Expence in attracting more mobile users.

1.5X

User engagement
boost

Due to the finance platform’s convenience, users spend more time using it.

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